Business leader, brand strategist + design thinker based in Austin.
Helping businesses of all sizes find their fundamentals, set smart strategies, and bring their brands + products to life
Currently serving as Head of Brand Strategy + Design at Beyond, a product design agency, and as one half of Most Human, a consultancy helping to build brands with impact
Placing an inclusive lens on the world of work as part of the LGBTQ+ community
Independent work
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En route to the $1B mark, furniture-maker Four Hands wanted to further define their unique industry position as a B2B company with a consumer presence. Their goal was to reintroduce themselves as design-forward industry leaders and “recapture their brand in the wild.”
Work involved interviews with individuals across the business and workshops with C-Suite leaders to produce a brand book that encompassed the brand’s mission, vision, values, and differentiators.
The work was done over the course of a year, with the core brand defined within an initial period of 6 months.
Done in collaboration with Creative Director Cat Dunn
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After storied corporate careers, co-founders and sisters Kris and Korin were ready to bring their own brand to life with a collection of original pet wares.
With a tight product development timeline and hard launch date, work involved rapid-fire landscape analysis, co-founder conversations, and facilitated workshops. The end result was a set of directional brand guidelines that articulated the company’s spirit, vision, and demeanor to would-be investors and customers, alike.
The work was completed within a month and the brand went to market within the three months that followed.
Done in collaboration with Creative Director Cat Dunn
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With a fresh round of funding and mostly new leadership team, Spot — an insurance technology company — was out to define their core values and working dynamics, even as their product was evolving.
Work involved interviewing the company’s co-founders and most tenured leaders to run a team workshop focused on core values and leadership roles. The end product was a brand culture “contract” and leadership values map to guide the team’s expansion efforts and future brand development.
Done as a part of Most Human in collaboration with Matt Basford
Agency work
Currently evolving Beyond’s brand and partnering with some of the world's most ambitious companies, including:
Worked with product and marketing leaders across the Android Enterprise, Google Workspace, and Google Ads teams to develop pilot apps and compelling campaigns
Mailchimp
Worked with the partner programs team to launch Mailchimp Academy, an award-winning online learning program that teaches business partners how to get the most out of Mailchimp
Johnson + Johnson
Worked with workforce communication leaders to pilot an innovative, AI-driven chatbot designed to better serve the company’s global workforce
Meta
Worked with the ads education team to breathe new life into Blueprint, the company’s ads training platform, with the introduction of gamificed reward and certification strategies
West Elm
Worked with C-Suite leaders to design, develop, and launch the online home for West Elm Work, the company’s contract-grade offering for workplaces
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