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Giada

In 2012, I acted as a photography contributor to the web home of celebrity chef Giada De Laurentiis. As an outgrowth of that work, I helped to explore a redesign of GiadaDeLaurentiis.com to better capture that Giada has become an authority not just on cooking, but also on entertaining, travel, and fashion. These explorations more directly showcased those different facets of her brand in a visually engaging, interactive way, and ultimately helped to form the basis of what became her digital magazine, Giada Weekly.

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