Innovation Hub

The Innvation Hub in Gainesville, Florida serves as an incubator for startup companies based on technologies beginning in university laboratories. The hub’s wayfinding system is based on the look of circuitry, echoing the tech-nology-centric nature of the space, itself, in a fashion-forward way. Color-coded basic shapes signify different room types and are carried into the wordmark for continuity and a sense of play.